Dream big and strategize to achieve success.

Knowledge is the greatest tool for long lasting success.


Building a successful restaurant requires careful research, planning and analysis. At Heart of House, we ask the tough questions. We crunch numbers. We may even tell you things you don’t want to hear. Bottom line? We want to put you in the best position to succeed. That’s the Heart of House promise.

Analyzing your market is fundamental to your success. For example, what are your competitors doing? How will you stand out from the crowd? Is your idea a hot trend, or is it an institution in the making? And most importantly, what type of business do you want to have? Understanding local demographics like traffic counts, age, income, market saturation and competition will help you achieve a deeper understanding of how and where your idea will flourish.

Your product and restaurant identity is the face of your business. How it will be received is paramount. We will assist you in formulating and fine tuning your vision. From menu development and product testing to web design, logos and social media.

Budgeting and generating financial projections help you establish tangible goals and accountability during the research and development process. What kind of rent/overhead can your idea support? What is your startup cost? How long will it take to turn a profit? How much should you charge and what will your customers pay? What kind of staff can you afford? Do you have the right balance of creative and analytical team members?

Creating the right type of atmosphere to deliver the ultimate guest experience is essential. Are you a fast concept where tables need to be turned every 30 minutes? Or a fine dining restaurant focusing on exceptional service? Is there a specific decor or theme that aligns with your vision? Lighting, uniforms, dining room layout and more have a direct impact on guest experience.


  • Location Scouting
  • Concept & Neighborhood Analysis
  • Competitor Analysis


  • Brand Identity Strategy
  • Project Budgeting
  • Project Management


  • Layout & Interior Design
  • Training
  • Vendor Sourcing